Metanoia: an alchemical journey.

Metanoia is a support service for interior transformations. The client was looking for a new, more original and impactful identity image where color and surreal graphics could plunge the viewer into an alchemical journey. The identity is based on bright color tones and black and white images, nature merges in this communication game. The metanoia logo was designed in a minimal way, which could leave room for the brand's creative universe.