Expertises

Art direction / Packaging / Graphics

A new start. Aylia is a French ready-to-wear brand for women.

« Aylia is above all an idea that came up just like that, by chance, and which transformed itself and also transformed me with it. I was only 17 years old when the idea of creating my business came to me, today at the time when I entrust this to you I am 2. I tasted the life of a businesswoman , wife and mother in these 3 years of adventure. Juggling between several hats is sometimes not easy but it is with love and passion that I never stop trying to develop the brand and offer you the best experience. »

- ÖZGE, CREATOR OF THE BRAND

The logo.

The client needed a visual identity that could encompass the minimalist and elegant spirit of the brand. The work is based on a custom typographic logo and with the integration of an icon within it. The natural element, a stylized leaf, is integrated into the letter A. The icon has the advantage of being used independently of the logo itself.

I worked on various proposals and the evolution led us to a final result which contains a synthesis of the studied concepts. Today Aylia is growing and a female audience is increasingly loyal to the brand.

Précédent

ELSE
Suivant

METANOIA